Strong reviews get you noticed, but the right positioning gets you the right customers.
Jason Black
Client Success Manager
Strong reviews get you noticed, but the right positioning gets you the right customers.
Jason Black
Client Success Manager
In N Out Auto Repair is known locally for fast, reliable service, and their reviews back it up. With hundreds of five-star ratings, they’d already built trust in their community. But as their shop grew, they wanted to go beyond walk-in customers and target fleet drivers, especially rideshare vehicles that rack up mileage and need service more often. That meant repositioning their online presence to appeal directly to Uber and Lyft drivers who value speed, reliability, and availability.
In N Out Auto Repair is known locally for fast, reliable service, and their reviews back it up. With hundreds of five-star ratings, they’d already built trust in their community. But as their shop grew, they wanted to go beyond walk-in customers and target fleet drivers, especially rideshare vehicles that rack up mileage and need service more often. That meant repositioning their online presence to appeal directly to Uber and Lyft drivers who value speed, reliability, and availability.
Challenges
The main challenge wasn’t reputation — In N Out already had that locked in. Their issue was reach. They were showing up well for individual drivers searching “auto repair near me,” but they weren’t connecting with the high-frequency fleet customers.
Another hurdle was messaging. Their reviews and site talked about quality and honesty but didn’t highlight fleet-focused services like quick turnaround, priority scheduling, or volume maintenance. Without that clear positioning, rideshare drivers weren’t realizing this shop could be their go-to partner.
Challenges
The main challenge wasn’t reputation — In N Out already had that locked in. Their issue was reach. They were showing up well for individual drivers searching “auto repair near me,” but they weren’t connecting with the high-frequency fleet customers.
Another hurdle was messaging. Their reviews and site talked about quality and honesty but didn’t highlight fleet-focused services like quick turnaround, priority scheduling, or volume maintenance. Without that clear positioning, rideshare drivers weren’t realizing this shop could be their go-to partner.
Experience
We started by optimizing their Google profile and ads to specifically target fleet-related searches. By tailoring categories and keywords, In N Out began showing up where their new target customers were looking.
We built dedicated sections that spoke directly to Uber and Lyft drivers, showing them how In N Out could keep their cars on the road with less downtime. The result was a shop that not only had glowing reviews but also spoke the language of fleet drivers — turning visibility into steady, high-value business.
Experience
We started by optimizing their Google profile and ads to specifically target fleet-related searches. By tailoring categories and keywords, In N Out began showing up where their new target customers were looking.
We built dedicated sections that spoke directly to Uber and Lyft drivers, showing them how In N Out could keep their cars on the road with less downtime. The result was a shop that not only had glowing reviews but also spoke the language of fleet drivers — turning visibility into steady, high-value business.
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